Katrina's Blog

Identity: True or Fake?

Fake Followers! Fake Accounts and Bots! Fake Information! They are seen everywhere!

Integrated Marketing Communication: What You Need to Know

What is Integrated Marketing? Which media advertising media is necessary for the company? Will it be effective to reach the intended audience? Well, have you ever been in a situation when you are in a dilemma about the types of media to use for advertising purpose?

Google: What it takes to be The Best Search Engine

Have you ever realised that whenever you want to search for data or information, the first thing that comes to your mind is “GOOGLE”?

Wonders of IoT in Retail Industry

Internet of Things (IoT) is basically connecting any device with an on and off switch to the Internet (and/or to each other). It can be anything that ranges from electronic devices to machines. The analyst Gartner states that there will be over 26 billion connected devices by 2020.

Cash-less or Cashless Future?

“Going Cashless”, “Cashless Revolution is Happening”, “No Cash Accepted” headers are all over the news and have raised public concerns. The question being asked is “Can we go cashless COMPLETELY”? Well, that is the answer for us to find out.

Why do Contents Go Viral for Good or Bad Cause?

Have your ever wonder why some content spread like wildfire? Check this out as I will be using Dr Jonah Berger’s 6 STEPPS to briefly explain the 3 successful campaigns that I like.

All six principles may not be needed for a successful campaign. Some of these principles may be more suited for certain types of products.